Before and after: Makeup UGC examples
Makeup UGC videos that open with a Before and after hook.
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Makeup
A creator transitions from a bare-faced look holding a branded package to full glam makeup, showcasing a gold mascara tube, wand, and the finished lash results.
Makeup
A creator shares a fast-paced get ready with me makeup routine, showcasing various cosmetic products and application steps before revealing the final look.
Makeup
A creator demonstrates a step-by-step makeup routine, showing the application of contour, powder, brow gel, and lip products to achieve a glowing glam look.
Makeup
A creator demonstrates a step-by-step glam makeup routine set to music, showcasing the application of eyeshadow, eyeliner, mascara, lip liner, and lipstick.
Makeup
A creator makes a humorous transition from bare-faced with hair in a towel to full glam makeup, joking she was only going to apply concealer.
Makeup
A creator demonstrates how to achieve bright under-eyes using concealer and setting powder, transitioning into the final glamorous look.
Makeup
The creator demonstrates a step-by-step 'high contrast makeup' look, starting from bare skin to eye makeup, base contouring, and the finished glamorous result.
Showing the result first proves the product's value before any explanation. It works especially well for beauty, cleaning, fitness and home improvement. Makeup videos show pigment, wear time and application on real skin. Tutorials and get ready with me are the formats that most often lead to a purchase. Every video here is for Makeup and opens the same way, so you can compare how different creators use the hook.
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Products with the Before and after hook
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