Pain point: Makeup UGC examples
Makeup UGC videos that open with a Pain point hook.
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Makeup
A creator demonstrates and reviews products from the Bell HYPOAllergenic makeup line, showcasing an eyeliner remover pen, tubing mascara, contour palette, and glossy lipsticks while applying a complete look.
Makeup
A creator showcases and demonstrates a liquid body and face shimmer highlighter, applying it to her collarbones and cheeks in natural sunlight. The video uses voiceover narration detailing the product's benefits and non-sticky finish.
Makeup
The creator demonstrates a full makeup look using Bell HYPOAllergenic products, starting by fixing an eyeliner mistake with an eyeliner remover pen and trying out various lipsticks. She narrates the process with voiceover and finishes with a call-to-action asking viewers for their favorites.
When a video opens with the problem, the viewer knows right away whether it is for them. It is one of the most reliable openings for conversion ads. Makeup videos show pigment, wear time and application on real skin. Tutorials and get ready with me are the formats that most often lead to a purchase. Every video here is for Makeup and opens the same way, so you can compare how different creators use the hook.
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Hooks for Makeup
Products with the Pain point hook
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