UGC videos that open with a before and after
Videos that lead with the result.
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Haircare
A creator demonstrates her hair styling routine from wet hair to a voluminous blowout using haircare products and a Dyson Airwrap.
Makeup
A creator transitions from a bare-faced look holding a branded package to full glam makeup, showcasing a gold mascara tube, wand, and the finished lash results.
Makeup
A creator shares a fast-paced get ready with me makeup routine, showcasing various cosmetic products and application steps before revealing the final look.
Haircare
The creator showcases a before-and-after hair transformation using Bloom 16 shampoo and peptide mask, demonstrating the products while detailing their benefits via voiceover.
Skincare
A creator shares her skincare routine for oily and irritated skin, demonstrating the two-step application of Maira Oils melissa water and face oil. She highlights the soothing results through before-and-after visuals and an honest testimonial.
Haircare
A creator demonstrates her haircare and heatless curls styling routine for long hair in a bathroom, showcasing products, blow drying, and curling ribbon application.
Makeup
A creator demonstrates a step-by-step glam makeup routine set to music, showcasing the application of eyeshadow, eyeliner, mascara, lip liner, and lipstick.
Fashion
A creator browses Pinterest inspiration for wet-look silicone corsets before transitioning to modeling a custom white wet-look top and pleated skirt in an underground garage.
Haircare
A creator demonstrates a heated hair styling brush in her bathroom, presenting a before-and-after result and explaining its features via voiceover.
Makeup
A creator demonstrates a step-by-step makeup routine, showing the application of contour, powder, brow gel, and lip products to achieve a glowing glam look.
Makeup
A creator makes a humorous transition from bare-faced with hair in a towel to full glam makeup, joking she was only going to apply concealer.
Makeup
A creator demonstrates how to achieve bright under-eyes using concealer and setting powder, transitioning into the final glamorous look.
Makeup
The creator demonstrates a step-by-step 'high contrast makeup' look, starting from bare skin to eye makeup, base contouring, and the finished glamorous result.
Showing the result first proves the product's value before any explanation. It works especially well for beauty, cleaning, fitness and home improvement. The first three seconds decide whether the viewer stays. Every video here was classified by how it opens.
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