UGC videos for Meta and TikTok ads: Makeup
Vertical testimonials, reviews and demos ready for paid ads.
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Makeup
A creator films a get-ready-with-me skincare and makeup routine, showcasing and applying each product step-by-step while talking to the camera.
Makeup
A creator demonstrates applying bronzer to the cheeks, nose, and forehead using a compact mirror and brush before posing to the background music.
Makeup
A faceless top-down video showing hands neatly packing various mini beauty and skincare products into a clear travel pouch set to background music.
Makeup
A creator addresses the common issue of receiving the wrong lipstick shade when ordering online, showcasing GLAMLIP liquid lipsticks and their true-to-color shades before inviting viewers to comment for a discount code.
Makeup
A creator recommends the Catrice HD Liquid Coverage foundation while showing the bottle and demonstrating the natural finish on their skin.
Makeup
A creator unboxes and tests a limited edition Bell HYPOAllergenic makeup set outdoors, demonstrating products like liquid illuminator, glitter, blush, and lipstick.
Makeup
A creator shares a beach get-ready-with-me makeup routine, showcasing and applying various makeup products outdoors under natural sunlight.
Makeup
A creator shares her routine for achieving long eyelashes using pharmacy castor oil and demonstrating how she applies L'Oreal Paris Panorama mascara.
Makeup
A creator demonstrates her everyday glowy makeup routine step-by-step using facial oil, foundation, blush tint, and lip products set to music.
Makeup
A creator transitions from a bare-faced look holding a branded package to full glam makeup, showcasing a gold mascara tube, wand, and the finished lash results.
Makeup
A creator showcases and demonstrates the Heralash mascara by Hera Cosmetics, demonstrating its adjustable wand, application, and results while providing a discount code.
Makeup
A creator unboxes a gift box from Hera Cosmetics from her bedroom, presenting each item including an eyelash curler, lash growth serum, eyebrow gel, and curved mascara.
Makeup
A creator demonstrates four facial areas to apply Rodial liquid blush for an enhanced makeup look, accompanied by music.
Makeup
A creator shares her autumn outfit of the day and reviews a hydrating lip glaze from Muse Cosmetic by demonstrating its application.
Makeup
A creator shares a fast-paced get ready with me makeup routine, showcasing various cosmetic products and application steps before revealing the final look.
Makeup
A makeup artist presents various Dior compact makeup products, rating each one with a simple thumbs up or thumbs down to share honest professional feedback on luxury cosmetics.
Makeup
A creator showcases a collection of Max Factor Mellow Blur lipsticks and Lip Shader liners, demonstrating swatches and applying two different lip combinations on camera.
Makeup
A creator demonstrates a step-by-step makeup routine, showing the application of contour, powder, brow gel, and lip products to achieve a glowing glam look.
Makeup
A creator demonstrates and reviews products from the Bell HYPOAllergenic makeup line, showcasing an eyeliner remover pen, tubing mascara, contour palette, and glossy lipsticks while applying a complete look.
Makeup
A creator swatches and reviews different shades from the Aura Cashmere Touch lipstick set directly on her lips.
Makeup
A creator demonstrates a step-by-step glam makeup routine set to music, showcasing the application of eyeshadow, eyeliner, mascara, lip liner, and lipstick.
Makeup
A creator unboxes and reviews the TianDe chameleon foundation cream, demonstrating its application and natural finish on the skin.
Makeup
A creator unboxes and reviews the Mon Rêve nude lip product collection, showing swatches on her arm, the shade guide, and applying the lipstick.
Makeup
A visual collage showcasing the Essence Juicy Bomb shiny lip gloss alongside sliced watermelons, tube packaging, and a close-up lip application.
Social ads win when they do not look like ads. These are vertical videos in the formats most used in Meta and TikTok campaigns: testimonials, reviews, talking heads, demos and before and afters. Order a few variations and test which one performs. Makeup videos show pigment, wear time and application on real skin. Tutorials and get ready with me are the formats that most often lead to a purchase.
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