Makeup UGC video examples
The best Makeup UGC videos, grouped by format.
Makeup videos show pigment, wear time and application on real skin. Tutorials and get ready with me are the formats that most often lead to a purchase. Below is a selection for every format used for Makeup, with what each one is good for.
Product demo for Makeup
All 41 videosA product demo shows exactly how the product works in real use. It is one of the highest-converting ad formats because it answers "what will this look like for me" before the purchase.
Makeup
A creator demonstrates applying bronzer to the cheeks, nose, and forehead using a compact mirror and brush before posing to the background music.
Makeup
A faceless top-down video showing hands neatly packing various mini beauty and skincare products into a clear travel pouch set to background music.
Makeup
A creator addresses the common issue of receiving the wrong lipstick shade when ordering online, showcasing GLAMLIP liquid lipsticks and their true-to-color shades before inviting viewers to comment for a discount code.
Makeup
A creator recommends the Catrice HD Liquid Coverage foundation while showing the bottle and demonstrating the natural finish on their skin.
Tutorial for Makeup
All 25 videosTutorials teach the viewer how to get a result with the product, step by step. They hold attention longer and get saved and shared often, which makes them strong for organic content.
Makeup
A creator demonstrates her quick daily makeup and hair styling routine in a Get Ready With Me video set to upbeat music.
Makeup
A creator films a get-ready-with-me skincare and makeup routine, showcasing and applying each product step-by-step while talking to the camera.
Makeup
A creator shares a beach get-ready-with-me makeup routine, showcasing and applying various makeup products outdoors under natural sunlight.
Makeup
A creator shares her routine for achieving long eyelashes using pharmacy castor oil and demonstrating how she applies L'Oreal Paris Panorama mascara.
Get ready with me for Makeup
All 18 videosGet ready with me videos follow the creator as they get ready, with the product woven naturally into the routine. They are popular for makeup, skincare, hair and fashion.
Makeup
A creator demonstrates her everyday glowy makeup routine step-by-step using facial oil, foundation, blush tint, and lip products set to music.
Makeup
A busy mother treats herself to a shopping trip at Lilly Drogerie for Max Factor makeup and Real Techniques brushes, then tests new beauty tips at home.
Makeup
A creator shares her autumn outfit of the day and reviews a hydrating lip glaze from Muse Cosmetic by demonstrating its application.
Makeup
A creator shares a fast-paced get ready with me makeup routine, showcasing various cosmetic products and application steps before revealing the final look.
Review for Makeup
All 18 videosReviews give an honest opinion after real use, pros and cons included. Their authentic tone makes them convincing for shoppers comparing several options.
Makeup
A creator unboxes and tests a limited edition Bell HYPOAllergenic makeup set outdoors, demonstrating products like liquid illuminator, glitter, blush, and lipstick.
Makeup
A creator showcases and demonstrates the Heralash mascara by Hera Cosmetics, demonstrating its adjustable wand, application, and results while providing a discount code.
Makeup
A creator demonstrates the application of Oriflame The ONE Ultra Flex Shine lipstick, showing unboxing, lip application, and a transfer test on the back of the hand to showcase its long wear.
Makeup
A makeup artist presents various Dior compact makeup products, rating each one with a simple thumbs up or thumbs down to share honest professional feedback on luxury cosmetics.
Talking head for Makeup
All 10 videosTalking head videos are the most personal UGC format: the creator speaks straight to camera as if recommending the product to a friend. They work especially well for services, apps and products that need explaining and trust.
Makeup
A creator unboxes a gift box from Hera Cosmetics from her bedroom, presenting each item including an eyelash curler, lash growth serum, eyebrow gel, and curved mascara.
Makeup
A creator swatches and reviews different shades from the Aura Cashmere Touch lipstick set directly on her lips.
Makeup
A creator tests a TikTok trend to find nail designs based on her birth year and demonstrates applying press-on nails at home.
Makeup
A creator sits in front of the camera to unbox and present the beauty and skincare products inside the October BelleBox.
Unboxing for Makeup
All 8 videosUnboxings capture the first impression: the packaging, the details and the excitement of opening. They suit beauty, tech, subscription boxes and any product where the packaging is part of the experience.
Makeup
A creator unboxes the Gisou Honey Infused Lip Oil, demonstrates the applicator with a hand swatch, and showcases the glossy finish on the lips.
Makeup
A creator unboxes and reviews the TianDe chameleon foundation cream, demonstrating its application and natural finish on the skin.
Makeup
A creator unboxes and reviews the Mon Rêve nude lip product collection, showing swatches on her arm, the shade guide, and applying the lipstick.
Makeup
A creator unboxes and showcases Korean makeup brand HUEMI's glow palettes and lip glosses, demonstrating palette swatches and modeling each gloss shade on her lips.
