Apps UGC video examples
The best Apps UGC videos, grouped by format.
App videos show the screen, the real flow and the problem the app solves. Talking head with a screen demo is the most common format. Below is a selection for every format used for Apps, with what each one is good for.
Talking head for Apps
All 15 videosTalking head videos are the most personal UGC format: the creator speaks straight to camera as if recommending the product to a friend. They work especially well for services, apps and products that need explaining and trust.
Apps
A creator speaks directly to the camera about the hesitation of starting workouts and introduces the AI fitness app Gravl with an app interface walkthrough.
Apps
A mother humorously highlights the financial stress of back-to-school shopping before showcasing how to find affordable and free items on the oio.bg classifieds platform.
Apps
A creator shares how viewers can win food vouchers by voting in the Takeaway.com Awards, showing unboxed sushi and demonstrating the app on her phone.
Apps
A creator shares a story about a photo her mom sent from Facebook and demonstrates how to verify if images are AI-generated using the CallItAI app.
Product demo for Apps
All 13 videosA product demo shows exactly how the product works in real use. It is one of the highest-converting ad formats because it answers "what will this look like for me" before the purchase.
Apps
Facing an empty fridge with no time to cook, a creator uses the Bolt Food app to quickly order a burger and fries, which gets delivered right away.
Apps
A creator counts down the three hardest university majors she would never enroll in, presenting the Astra AI app as a helpful tool to study difficult subjects.
Apps
A woman acts out realizing she has to sign important documents late at night, then demonstrates how the Evrotrust app solves the problem digitally in seconds.
Apps
A creator showcases their cozy destress evening routine featuring a snack, tea, headphones, and listening to an audiobook on Storytel.
Review for Apps
All 8 videosReviews give an honest opinion after real use, pros and cons included. Their authentic tone makes them convincing for shoppers comparing several options.
Apps
The creator jokes about struggling to pack a suitcase before relaxing on the couch to showcase the updated, faster interface of the EON TV service by Vivacom.
Apps
A woman walks down a city street and enthusiastically discusses discovering the sequel to The Devil Wears Prada on the Storytel audiobook app, highlighting a limited-time subscription discount.
Apps
A man in an office speaks directly to the camera about purchasing reliable Windows and Office software licenses from DigitalSoft4U, demonstrating how quick and easy the order and activation process is.
Apps
A creator presents Temu's new cash on delivery payment feature using a green screen app overlay, offering viewers a discount code.
Skit for Apps
All 6 videosSkits tell a short, funny story in which the product solves a problem. A well-made skit gets watched to the end and shared, which lowers ad costs.
Apps
A man approaches a woman seated in her car at a gas station to scan her MyStation loyalty app before refueling.
Apps
A man wakes up in a messy apartment after a wild party and quickly books a cleaning service using the MyMaestor app. The video follows a comedic skit format to highlight the quick and reliable cleaning solutions offered by the app.
Tutorial for Apps
All 3 videosTutorials teach the viewer how to get a result with the product, step by step. They hold attention longer and get saved and shared often, which makes them strong for organic content.
Voiceover for Apps
All 3 videosVoiceover with B-roll pairs good-looking product shots with narration. The format is flexible for ads and is often shot with no face on camera.