Free tool

Engagement rate calculator

Enter followers or average views and the average engagement of recent posts. You will see the rate and how it compares.

Platform
Engagement rate

Fill in the fields to see the result.

Low
< 1%
Average
1 - 3%
Good
3 - 6%
Very high
> 6%

(likes + comments + saves) / followers x 100

The bands are a guide and vary by niche and profile size. Smaller profiles usually have a higher rate.

How to use it

  • Take the average of the last 10 to 15 posts, not a single one.
  • Leave out posts boosted with paid ads, since they skew the result.
  • For TikTok and Reels, views say more than follower count.
  • Compare profiles in the same niche and of similar size.
How to find the right influencers for your brand

Looking for creators with real engagement?

Browse Bulgarian influencer profiles with public prices and stats.

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