Influencer and UGC creator market in Bulgaria

Real prices and profile counts from Influence.bg, broken down by city and niche. Updates automatically.

This data comes directly from active public profiles on Influence.bg, not a survey. Use it to gauge a campaign budget before browsing specific profiles by city or niche.

Key figures

Updated 8 November 2026
  • Influence.bg lists 490 active influencer and UGC creator profiles in Bulgaria, 164 of which show a public starting price.
  • The median starting price for content from a Bulgarian creator is €50, and the average is €64.
  • Public starting prices range from €9 to €450.
  • Creators in Sofia start at €66 on average, compared with €62 in the rest of the country.
  • The niche with the most offers is Beauty (120 profiles), with an average starting price of €60.
490
Active profiles
164
Profiles with a public price
€9
Lowest starting price
€64
Average starting price
€50
Median starting price

Sofia vs. the rest of the country

Sofia
€66 average
77 profiles with a public price
Rest of the country
€62 average
87 profiles with a public price

Prices and profile counts by city

CityProfilesFromAverage
Sofiya77€9€66
Plovdiv20€30€75
Varna13€32€56
Burgas11€15€53
Veliko Tarnovo6€10€67
Stara Zagora6€17€57
Ruse4€23€48

Prices and profile counts by niche

NicheOffersFromAverage
Beauty120€9€60
UGC content115€9€59
Lifestyle110€10€69
Fashion94€9€62
Travel86€17€74
Food67€13€67
Parenting41€15€74
Fitness38€13€53
Pets22€9€53
Entertainment19€9€59
Tech15€17€61
Other7€32€68
Automotive7€32€47
Education5€38€46

Based on 164 publicly visible starting prices out of 490 active profiles on Influence.bg right now. Cities and niches with fewer than 3 visible offers aren't shown separately, to avoid revealing a specific creator's price.

Frequently asked questions